Communications experts Resilient, wanted an animated approach to explain their product simply and clearly. Using their ‘two numbers, one phone’ approach, Smartnumbers aim was to bridge the gap between personal and professional connectivity.
Hannah Robinson devised and scripted this upbeat animation, working with Garry Marshall who designed and animated ‘Cartoon Modern’ characters and their office challenges, set to an uplifting score by composer Chris Bradley. The choice to go for a retro influenced design created a unique animation that not only addressed the simplicity of using Smartnumbers in everyday life, but also made the look of the film timeless.
Resilient loved it so much they based their entire brand and marketing campaign on this style. What started as a single film soon became an integral part of Smartnumbers.
Rob Gilham, Automated Marketing Manager, Resilient PLCI really enjoy working with the team at Mucklehen. They are extremely professional yet good fun to work with. More importantly though they are experts at their craft, bringing our stories to life in ways which continue to surpass my expectations. As such, I recommend them without reservation.
