Always an alternative
Myeloma is an often misunderstood disease. We want to make it understood.
This three-minute animation explains in a simple but engaging way, the effects of Myeloma. In association with Janssen Oncology, our aim was to break down misconceptions surrounding the disease and highlight the possible alternatives. Myeloma affects more people than you think. That’s why we wanted to make a personal connection.
Muckle Hen are firm believers in the power of animation, and this called for something powerful. Impressed by our Smartnumbers campaign, the client wanted to follow the “Cartoon Modern” style. Coupled with a landscape of fluctuating seasons to represent the passing of time, we wanted to really invest in Peter’s journey. The ebb and flow of Chris Bradley‘s beautifully, cinematic soundtrack provides a comforting hand to a complex illness.
It goes to show that with the correct understanding and management, you can live life to the full.