The restock kings!
Supply Centre by Invitrogen launched a fully automatic product replenishment system, The Kiosk. This state of the art system ticks every box you could think of. It is flexible, efficient, stylish, accessible, so accessible in fact it runs 24/7, 7 days a week. Talk about a game-changer.
Invitrogen loved their baby [for obvious reasons] and wanted to shoot from the rooftops. Enter Muckle Hen. We created a film that not only explained the benefits The Kiosk provides, but also created a much needed buzz around stocking systems.
They wanted us to create an innovative film that will cover how the new system works and what makes it safer, easier, and more convenient for customers. Easy enough. They also wanted us to make it stand out in a exhibition with similar industry toys. Little bit trickier. Without any sound. Now we have a challenge.
Our end result was a 2-minute masterpiece in product launches. At least that was the general consensus at their industry conference. And who are we to argue. They’re the experts.